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IFRS 8 requires operating segments to be identified on the basis of internal reports about components of the Group that are regularly reviewed by the Chief Operating Decision Maker to allocate resources and assess performance. The Chief Operating Decision Maker is considered to be the Board of Directors of Animalcare Group plc. Performance assessment is primarily based on underlying operating profit and cash generation.

The Group solely comprises one reportable segment, being Animalcare.

NoteAnimalcare
2015
£'000
Animalcare
2014
£'000
Revenue13,53612,881
Gross Profit7,5737,142
Underlying Operating Profit3,1102,802
Other Items4(119)(119)
Exceptional items49
Operating Profit3,0002,683
Finance income92727
Finance expense9(17)(38)
Profit before tax3,0102,672
NoteAnimalcare
2015
£'000
Animalcare
2014
£'000
Products and Services
Licensed Veterinary Medicines8,5797,883
Companion Animal Identification2,3092,418
Animal Welfare2,6482,580
13,53612,881
Other information
Intangible asset additions14812199
Property, plant and equipment additions15732
Depreciation and amortisation14,15432479
Consolidated assets24,47422,525
Consolidated liabilities(3,483)(3,072)
Consolidated net assets20,99119,453
2015
£'000
2014
£'000
Key customers
Number33
Percentage of total revenue91%82%

Key customers, all within the Animalcare segment, are those responsible for 10% or more of segmental revenue.

2015
£'000
2014
£'000
Geographical market
United Kingdom12,57311,557
Europe and Rest of World9631,324
13,53612,881

All the Group assets are wholly located in the United Kingdom and accordingly no geographical analysis of assets and liabilities is presented.

An analysis of total Group revenue is as follows:

2015
£'000
2014
£'000
Revenue from sale of goods12,59011,951
Revenue from provision of services946930
13,53612,881
Finance income2727
13,56312,908